Episode 12

Navigating European markets and regulatory changes with HEMS

Episode 12
·
36 mins
·
November 5, 2024

Navigating European markets and regulatory changes with HEMS

Georgia and Robert van der Meulen map the HEMS landscape across Europe: PV vs EV-led markets, Germany’s §14a, the rooftop-solar surge, why unmanaged DERs risk instability and why an 11-fold HEMS expansion by 2030 is realistic. They close with sales channels, from installers to OEM and metering partnerships.
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What you’ll learn in this episode

Why HEMS looks different across Europe

HEMS orchestrates PV, batteries, EV charging and heat, but every market emphasizes different DERs. Germany is PV-heavy (long feed-in tariff history, strong battery cases). Nordics are EV-led (robust incentives and infrastructure). Netherlands relied on net-metering (less battery need – until phase-out). These fundamentals reshape HEMS feature sets per country.

Rooftop solar boom: with vs. without HEMS

EU plans add 150–200 GW rooftop PV (powering ~56 million homes). With HEMS, midday surplus is shifted to EVs, heat pumps and batteries, easing grids and lowering bills. Without HEMS, simultaneous PV peaks strain local networks – raising costs and blackout risk. Think “bathtub”: inflow must equal outflow; HEMS keeps the level steady.

Regulation & market signals: §14a and beyond

Germany’s §14a lets DSOs temporarily dim flexible loads (e.g., EV charging) to protect grid stability – a building block for smart control. Add dynamic tariffs and balancing signals: HEMS 2.0/3.0 blends behind-the-meter optimization with front-of-the-meter inputs to cut cost, carbon and system stress.

Why an 11-fold HEMS growth by 2030 is plausible

Drivers stack up: mass PV/EV/heat-pump adoption, customer appetite for independence, cost savings and pro-climate choices; regulatory frameworks enabling flexibility; and market innovators (e.g., dynamic tariff providers) educating consumers. Result: broad pull for home energy management products – far beyond early adopters.

UK vs. Germany: Liberalization matters

Liberalized markets (UK, Germany) taught consumers to choose energy products – fertile ground for HEMS bundles and smart tariffs. By contrast, heavily centralized markets see slower retail innovation. High UK energy prices post-crisis also accelerated demand for smart, controllable consumption.

Key quotes: Sell the ecosystem, not a box

“Without coordination, Europe’s midday PV surge is a bathtub overflow. HEMS keeps inflow and outflow balanced – at 50 Hz.”

“Same HEMS, different countries: Germany’s battery economics, Nordic EV focus and the Netherlands’ net-metering phase-out each change the playbook.”

“Winning HEMS go-to-market blends installers, metering partners and OEM channels – so smart energy reaches every home.”

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